So, Aon has done a deal with Berkshire Hathaway under which the latter will take 7.5% of any 'retail' subscription business that Aon places in which Lloyd's participates. The deal is of course a private arrangement between Aon and Berkshire so the precise terms are not public. But we understand, and comment on, the deal as covering all business outside of reinsurance, aviation and space in which Lloyd's participates. Early reports said the agreement took effect from March.
Lloyd's has serious reservations about the deal and even last week Tom Bolt, the Lloyd's head of performance management was warning CEOs of Lloyd operators to be careful of their compliance obligations if they get involved in similar deals.
The nature of the deal means;
1. Berkshire will have no decisions to make either on pricing or even on whether or not to follow. They will automatically follow on all business.
2. Berkshire and Aon will therefore split between them and benefit from profits deriving from Lloyd's unique ability to attract business through creating a 'bespoke' price for any risks presented to the market, but they will not contribute anything at all to that pricing mechanism.
3. All Berkshire will need to do is operate like a post box - plus a claims settlement facility. It should be extremely profitable as they will be paid the same as other risk takers but, outside of opening the post box and administering claims settlement, they won't be doing anything else. This should mean a very low operating expense ratio - partly offset of course by an undisclosed but presumably fat commission paid to Aon.
There have been various observations reported on the deal. For example that the arrangement is a compliment to Lloyd's (from Aon, Hiscox), that it takes business away from Lloyd's, that ultimately it might bring business to Lloyd's, that it raises a questions around whether leaders on subscription business are sufficiently rewarded, that it is a binding authority, and that it is an attempt to 'index' Lloyd's.
Comment
We would not disagree with the observations we have seen. They are all valuable additions to understanding this new and, in our opinion, extremely significant development. However what we believe is most important, and what we wish to focus on here, is the aspect that the deal is an attempt to index Lloyd's.
It is indeed, and that is something that Lloyd's should, and in our analysis can, react to in an appropriate, valid and innovative way. And yes, it has to be all three to be any!
To be clear the only management Berkshire will be involved with is the decision as to whether to renew the deal - at points in time that we've not seen disclosed publicly and, similarly, the negotiation of Aon's remuneration.
The description of 'indexing Lloyd's' is remarkably appropriate. The deal is very comparable to the operation of index funds in the equity markets. In this case the benefit of the cost savings will be split between Berkshire and Aon.
Left unchecked this sort of arrangement would, if replicated elsewhere, rip the heart out of the resources available for Lloyd's pricing infrastructure. The pricing infrastructure within managing agents would be working for Aon and Berkshire but they would not be paying a cent for it. On the contrary, that money is earmarked for Aon and Berkshire's profits.
There is no doubt an argument that Lloyd's must cater to Americans' wishes as so much business at Lloyd's comes from the US. But this argument has never been weaker. Lloyd's is gradually globalising, US entities have been continual buyers of Lloyd's operators and seem to need no inducements at all to maintain their interest - they clearly, and very keenly, appreciate the value of the franchise.
In the equity markets the diminution in resources available for active equity pricing and the increasing influence of indexed funds has contributed hugely, and fairly transparently, to anomalies that have been bad for investors and other market stakeholders. For example we have seen the listing in London of large non-UK companies, often resource focused and based in emerging economies, which would have struggled to obtain support were it not for the fact that if they start out big enough to get in to the FTSE 100 then a very high percentage of the shares (estimated variously but including some estimates in the 60% region) are automatically bought by index funds. It is a mechanism by which mass-market UK pensions savings have disappeared into disastrous investments such as, for example, ENRC and Bumi. The upside of this is hard to see - unless perhaps you are one of the original owners of these businesses. And its the sort of fiasco that erodes a market's ability to attract new business.
No two cases are the same and some of the consequences might not be directly comparable to equity indexed funds, but the prospect of a downsizing of Lloyd's pricing infrastructure so that it can no longer serve the same purpose is real enough.
It is curious that the FCA, which has a responsibility to promote efficient markets, has not so far appeared interested in the impact either of indexed funds on equity markets or of the Aon/Berkshire deal on Lloyd's. Denuding the pricing mechanism of resource erodes efficient markets.
Recommendation
Fortunately Lloyd's still is in control of its own house. Unlike the Stock Exchange of old it has not disappeared in to a 'quango'. We have to hope it does the right thing, and that is to counter Aon and Berkshire's exercise of their unusual distribution and capital power through this deal by using its own unusual powers to promote efficient markets.
Lloyd's should assess the contribution to the market infrastructure that Aon and Berkshire are evading through the 'index' process and require Aon to pay that amount as a fee for using Lloyd's. Make no mistake, if Aon could not use Lloyd's for the business then Aon would be the loser.
Is this an escalation? Would it test Lloyd's control over its managing agents? Yes it is and it would. But Lloyd's needs to recognise the scale and the deeply pernicious nature of the challenge that has been thrown down for the sake of short-term gain on the part of Aon and Berkshire.
I suspect it does, and I hope we hear more over the coming months.
Ed - Outsure
Tell us what you think. All comments, absolutely all, are welcome.
Ed Outsure can be reached at citizent@live.com