It's started ...

Here you will soon find genuine opinion pieces about the unique circumstances of European insurers.

We will be focusing on the commercial environment for listed insurers. So product/distribution controversies will be discussed if they are relevant to the overall picture for the corporate concerned or for the industry as a whole.

We will start with one of the most important issues out there - the asset aside of insurers' balance sheets, and the questions being asked of insurers' investment approach.

It should be up for discussion, and we will talk about it here.